Why Customers Prefer Ordering Online Instead of Calling
- Perpetual Restaurant Pro
- 4 days ago
- 2 min read
The way people order food has completely changed.
If your restaurant still relies heavily on phone orders, you’re likely losing customers, not because they don’t want your food, but because the ordering experience doesn’t match what they expect anymore.
Let’s break down why customers overwhelmingly prefer ordering online instead of calling, and what that means for your restaurant.
🔴 1. Convenience Wins Every Time
Today’s customers expect things to be:
fast
simple
frictionless
Ordering online gives them exactly that.
With just a few taps, they can:
browse your menu
customize their order
check out in seconds
No waiting. No repeating themselves. No interruptions.
🟠 2. People Don’t Like Calling Anymore
This is a big one.
Many customers actively avoid phone calls altogether.
In fact, multiple studies have shown that:
a large percentage of younger customers prefer not to call businesses at all
even older demographics increasingly prefer digital ordering
Why?
Because calling involves:
waiting on hold
miscommunication
pressure to order quickly
Online ordering removes all of that.
👉 It gives customers control and comfort.
🟡 3. Online Ordering Reduces Mistakes
Phone orders can lead to:
misheard items
incorrect modifications
missed details
Online ordering allows customers to:
see exactly what they’re ordering
customize clearly
review before submitting
👉 Fewer mistakes = better experience = more repeat customers
🟢 4. Customers Spend More When Ordering Online
This is one of the biggest advantages.
When customers order online, they:
see the full menu
notice add-ons
are more likely to upgrade
Compare that to phone orders:
they order quickly
they forget extras
they stick to basics
👉 Studies consistently show that online orders tend to have higher average ticket sizes.
Even a small increase per order can add up to thousands in additional monthly revenue.
🔵 5. Speed Matters More Than Ever
Customers today are used to:
instant checkout
one-click ordering
minimal effort
If ordering from your restaurant feels slower or harder than other options…
👉 they’ll choose something else
Not because they prefer it, but because it’s easier.
🟣 6. Online Ordering Fits Modern Habits
People are:
on their phones
multitasking
ordering while doing other things
They want to:
order quickly
move on
not be tied to a phone call
Online ordering fits perfectly into how people live today.
🧠 What This Means for Your Restaurant
If your customers prefer ordering online (and they do), then:
👉 Not having a simple, direct ordering system creates friction👉 Friction leads to abandoned orders👉 Abandoned orders = lost revenue
This isn’t about replacing phone orders.
It’s about: giving customers the option they already prefer
🚀 The Bottom Line
Customers aren’t choosing online ordering because it’s new.
They’re choosing it because it’s:
easier
faster
more comfortable
And once they experience that level of convenience…
👉 they don’t want to go back.
👉 Want to make ordering easier for your customers?
If you’re looking for a simple way to offer fast, seamless online ordering, while increasing order size and capturing more sales:
👉 Check it out here: Home | Perpetual Restaurant Pro
