The 4 Ways Restaurants Are Losing Thousands in Revenue Every Month and How to Recover It
- Perpetual Restaurant Pro
- 6 days ago
- 3 min read
I am going to show you the top 4 ways restaurants are losing revenue and then I will tell you how they’re recovering that revenue using one simple system.
Number 1: Missed Phone Orders
This is the number one way restaurants are missing out on revenue each month. As a matter of fact, 20–30% of restaurant phone calls go unanswered during rush periods. Whether that means the staff is simply too busy to answer the phone, or customers keep getting a busy signal when they call… either way, those orders often just disappear.
Even if a restaurant only misses 4 orders per day during the lunch and dinner rush, and the average ticket is somewhere between $20, that can equal up to about $80 in lost revenue per day.
And when you multiply that by 30 days, restaurants could be missing as much as $2,400 per month from missed phone orders alone.
Number 2: Ordering Friction
People simply don’t like using the phone to place orders anymore. In fact, studies show that nearly 60% of consumers prefer ordering food online instead of calling a restaurant. If ordering isn’t quick and easy, many customers won’t even try. They’ll just move on to the next restaurant… the one that makes it simple.
If you gained another 3 orders per day at an average of $20 per order, that is $60 per day or around an additional $1800 per month simply by providing them with an easy way to order.
Number 3: Smaller Ticket Sizes
When customers order over the phone, they tend to order quickly and stick to just one or two items. But when people order online, they can take their time browsing the menu, adding sides, drinks, or extras along the way. In fact, studies show that online food orders are typically 10–20% higher in value than phone orders.
So, if a restaurant is averaging around $20 per order, even a modest increase of $2 per order across just 20 orders per day could mean another $40 per day in additional revenue, or about $1,200 per month.
Number 4: No Customer Follow-up
Most restaurants work hard to get that first order, but once the order is finished, the relationship usually ends there. There’s no easy way to reconnect with that customer or remind them to come back.
Using an automated marketing system that brings back just two or three customers per day who might not have returned otherwise can add up quickly.
Again, at an average of $20 per order, just three returning customers per day could equal an additional $1,800 per month in additional revenue.
That is a final total of around $7200 per month in lost revenue.
Now here’s the good news. Perpetual Restaurant Pro is the system that can capture all four of those revenue leaks automatically.
From a clean, attractive modern online ordering experience, to custom automated customer follow-ups, plus tools that increase ticket sizes, all in a system that never misses an order… Perpetual Restaurant Pro is the total package. And the best part is we build and customize your system for you, there are no setup fees, and it is extremely affordable.
I’ve put together a short page that walks through the entire system and shows you exactly how it works.
Go to perpetualrestaurantpro.com so you can see the full system in action.
